The WireWorld Banana plugs are made from copper alloy plated and either gold over silver or a very thick layer of silver, which we call ‘silver-clad’, to provide lower loss and cleaner sound than the common gold over nickel, ‘costume jewelry’ plating used by most competitors.
Wire World at a glance
The world leader in cable technology for home theater and high-end audio systems
WireWorld audio, video and power cables utilize a series of patented and highly effective innovations to provide dramatic improvements in sound and image quality. Our unique scientific approach of comparing cables to a direct connection has resulted in products of superlative performance and value, which thrill consumers and critics around the World.
OUR PHILOSOPHY A generation has passed since audio enthusiasts first discovered that cables could change the sound of their stereo systems, but clear explanations of those changes and of why one cable may produce better sound quality than another are not easily found. The fact is that the best cable of all, would be no cable at all, a direct physical connection between components. Our unique approach of evaluating cables by comparing them to a direct connection has enabled us to develop cables that clearly preserve more of the beautiful harmonic textures and dynamic expression that make live music so enjoyable. Likewise, our objective methodology and dedication to quality have also led to substantial advances in digital video cable and power cord technology.
WireWorld cable design methodology
• A clear objective: To create cables closest in performance to a direct connection • Identify and analyze all forms of loss through bypass testing and measurement • Create new cable designs that minimize all types of observable loss and distortion • Execute those designs according to the pricing needs of consumers
"WireWorld is dedicated to creating cables that maximize the pleasure of your home entertainment experience." David Salz, WireWorld President and Designer