About FiiO Electronics Technology Co., Ltd.
01 Brand Introduction - HiFi+Fashion
FiiO Electronics Technology Co., Ltd. was established in 2007. It is a high-tech enterprise that combines research, development, production and sales, and its sales are mainly based on its own FiiO brand as opposed to OEM/ODM. It focuses on digital audio, with current mainstay products being portable headphone amplifiers, DAC / amps and portable digital audio players.
FiiO: It is composed of Fi (Fidelity) from HiFi and iO (represents number 1 and 0) which indicates the sincerer feeling and more convenient life the digital tech has brought to us.
飞傲: The Chinese transliteration of FiiO, as well as representing youthful vigor and the active & innovative spirit of the company.
Audio products are meant to fulfill the spiritual pleasure of users.
- FiiO provides products and service related to music.
- We also hope to bring happiness to our users with the provided products and service, which is also the key value of FiiO.
- Good after-sales service, more reliable
- Great user experience, more pleasure
- Variety of activities, more involved
- Affordable: FiiO products are well-known for its feature of high cost-performance. Lowering the entry level to make more customers can afford.
- Easy to use: FiiO pays great attention to the user experience. We are not only provide products with high quality, but also easy to use and with long lasting durability.
- More accessories bring more fun: Enable to play in a variety way and use under more possible environments.
- Updates available: Equipped with a variety of ports, it makes the music players can still connect to external amp/DAC for upgraded enjoyment.
- Endless transformability available: With replaceable amp module and expandable storage, the X7 can bring more playability.
02 Company Profile
Research & Development Team
- Twenty years of R&D experience in audio products
- Former core R&D team for audio products from OPPO
- A team of 20 professional R&D engineers in software, hardware, industrial design, structure and electro-acoustic.
Research & Development Investment
FiiO keeps bringing in advanced equipments and high-tech talents so as to ensure the stable growth and long term competitive edge. Up till now, the team size has expanded three times than that of 2007 when we established.
The R&D team is made up of development dep, engineering dep and QC dep, with 60+engineers in total.
FC, CE, KC, CCC and ISO9001:2008 ensure the safety and quality of the products.
FiiO has strict requirements to production with almost “zero tolerance” even to small problems, which is strictly in compliance with the International Quality Management System ISO9001.
- a. AP audio analyzer (valued at 200,000RMB).
- b. Life-span test platform against high & low temperature, swing and plug & unplug trial.
- Aging test carriage towards mass production.
- Aging test machine under high & low temperature.
Driven by customers’ needs, we innovate constantly and response promptly to the market changes. We develop new products based on customers’ needs and compete for more market shares.
Company culture - Our Vision
Present the world a better “Made in China”.
the earliest company that designed the minimum volume headphone amplifier. First dockable amp & DAC product. First amp specially designed for iPod/iPhone. First amp with adjustable power supply and power supplied by mobile phone battery. First multifunctional headphone amp & DAC for Android smarphone. First Hi-Res music player at a price lower than 1000RMB supporting 192K music. First Android-based Hi-res music player.
Repair Rate < 1%. Sound Quality Control system. Original components imported from TI, Wolfson, Maxim. Company-wide quality control. +20 quality engineers and inspectors. Complete testing facilities.
CEO at the frontline of customer service. 100% response to enquiries. The most popular headphone amplifier brand on Head-Fi. First class website and contents in the audio industry. Interaction with and support to customers on Facebook and Microblog (twitter-like social website).
FiiO designs, produces and sells high-quality products at favorable prices to those who love music and style.